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They're coming for your kids and grandkids: OpenAI signs deal with leading toymaker Mattel

New corporate partners plan to use artificial intelligence to 'reimagine the future of play'

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Leo Hohmann
Aug 24, 2025
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If you thought AI poses a threat to people’s jobs, professional statuses and social lives, you’d be right. But it’s not just adults being affected.

Kids are in the crosshairs of the technocrats’ latest mind-manipulating tool. And what better way to do that than to incorporate AI into kids’ toys? Well, it’s already being done.

Children’s toy company Mattel

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